The Museums Association’s Mission is to inspire museums to change lives.
Museums can enhance everyone’s life chances by breaking down barriers to access and inclusion. Museums are doing this through active public participation, engaging with diverse communities, and sharing collections and knowledge in ways that are transforming lives.
With society facing issues such as poverty, inequality, intolerance and discrimination, museums can help us understand, debate, and challenge these concerns.
Museums can increase our sense of wellbeing, help us feel proud of where we have come from, can inspire, challenge and stimulate us, and make us feel healthier.
This campaign clearly talks to principle 1 – Public Engagement and Public Benefit.
There is more information on the Museums Association website.