Museums can hold a lot of information about an individual object, where it came from and how it was used. However, how that information is passed onto the visitor is vital.
Museum staff need to filter and edit this information to come up with object labels or interpretation panels to go alongside the object and tell audiences what they mean.
There is plenty of practical guidance on how to go about a reinterpretation and individual organisations should define what they are trying to achieve in their interpretation.